Recording began during the North American leg of the Humanz Tour in late 2017, but the majority of the album was recorded in February 2018 at Studio 13 in London. On 28 May, the day after the festival ended, Emma de Caunes, the wife of Gorillaz co-creator Jamie Hewlett, confirmed the album's release via Instagram. The website included a short excerpt from a new song that was later released as 'Lake Zurich'.

That May, a series of posters that contained phrases such as 'G is the Magic Number' and 'Save Us from Him' – as well as a URL that pointed to a teaser for the album that revealed its title and release date – were found at the music festival All Points East. At this concert, Albarn stated the album had recently been finished and would soon be released. In March 2018, during a concert in Santiago, the band debuted ' Hollywood', which features Jamie Principle and Snoop Dogg. New songs from the album were performed during the Humanz Tour Gorillaz debuted 'Idaho' during a September 2017 concert in Seattle. He later confirmed Gorillaz were working on another album that was scheduled for release in 2018. He compared the spontaneous nature of this process to their 2010 album The Fall and wanted to make another record that would feel similar but more complete in comparison he said, 'if we're going to do more with Gorillaz we don't want to wait seven years because . It received generally positive reviews from critics, who praised the album's minimalist sound and lyrical content – however, some reviewers criticised its perceived lack of ambition and focus.įollowing the release of their 2017 album Humanz, the co-creator of Gorillaz, Damon Albarn, had hinted at the possibility of a new Gorillaz album arriving sooner than expected, and said he enjoyed recording and debuting new music while on tour. The Now Now debuted at number four on the Billboard 200 and at number five on the UK Albums Chart. The album spawned six singles, including ' Humility' (the lead single), ' Hollywood' and ' Tranz'.

Recording for the album began in late 2017 – according to Gorillaz co-creator Damon Albarn, it was recorded quickly so the band would have new material to play at future concerts. The Now Now is the sixth studio album recorded by the British virtual band Gorillaz, released on 29 June 2018 via Parlophone and Warner Bros.

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